Ionic technology in hair dryers refers to the use of negatively charged ions to break down water molecules and reduce static electricity in the hair. This results in faster drying, smoother hair, and less frizz.
Here’s a deeper look at how it works and its benefits:

How Ionic Technology Works

Water
Molecule Breakdown

Regular (non-ionic) dryers use hot air to evaporate water. Ionic dryers emit negative ions that break water droplets into smaller particles, which are absorbed into the hair or evaporate faster.

Cuticle Sealing

Negative ions help close the hair cuticle (the outer layer), reducing porosity and sealing in moisture.

Neutralizing Static

Static electricity in hair is caused by positive ions. Ionic technology helps neutralize this by emitting negative ions, which reduces frizz and flyaways.

Benefits of Ionic Hair Dryers

Feature Benefit

Faster Drying Time - Reduces drying time by 30–50% for many users.

Less Heat Damage - Because water evaporates faster, less heat is needed overall.

Smooth, Shiny Hair - Closed cuticles reflect more light and retain natural oils.

Reduced Frizz and Static - Neutralizes static and prevents hair from puffing or lifting.

Longer-Lasting Styles - Smooth cuticles hold styles better and longer.

Who Should Use Ionic Hair Dryers?

Best For: Thick, frizzy, curly, or dry hair.

Not Ideal For: Very fine or limp hair—some people with these hair types find that ionic dryers can make their hair too flat due to the smoothing effects.

This hair dryer comes with a cold shot feature. The Cold Shot feature on this hair dryer offers several benefits, especially when it comes to hair styling and overall hair health.

Styling Benefits

Sets the Style

The Cold Shot helps "lock in" a hairstyle after using heat to shape it. Once the hair is styled with a brush or heat, a blast of cold air helps the hair cool in that shape, making the style last longer.

Reduces Frizz

Cold air helps close the hair cuticle, smoothing the surface and reducing flyaways and frizz. This leads to a sleeker finish.

Enhances Shine

By sealing the cuticle, the cold air reflects more light off the hair shaft, making hair appear shinier and healthier.

Hair Health Benefits

Minimizes Heat Damage

Using the Cold Shot gives the hair a break from constant high heat exposure, reducing the risk of dryness and breakage.

Improves Moisture Retention

Cold air helps lock in moisture by sealing the hair cuticle, which is especially beneficial for dry or chemically treated hair.

Practical Styling Control

Ideal for Final Touches

Cold Shot is great for finishing touches, allowing better control over specific sections without the risk of overheating them.

Helps Hold Volume

When used at the roots after blow-drying, the cold air can help maintain volume and lift.

The filter on this hair dryer is there to help prevent foreign particles, including dust, from entering the motor assembly of the dryer. To help optimize the performance of your dryer it is recommended that this filter be cleaned on a regular basis by rinsing under water and completely drying prior to re-attachment.

When Cleaning the outer surface of your Westinghouse appliance please ensure that it has not been used for the necessary length of time to ensure that any parts that may become hot during operation have had time to cool. Then use a non-abrasive cleaning cloth to remove stubborn particles from the items body.

A damp cloth, used with a mild dishwashing detergent, may be necessary to remove grease/grime build up. Apply the detergent to the damp cloth and not directly onto the appliance.

The use of abrasive cleaning clothes may damage the surface and will not be covered by warranty.